Privacy Policy

DATA PROTECTION DECLARATION

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTROLLER DETAILS

1.1 We thank you for visiting our website and for your interest in our services. Below, we explain how we process your personal data while you use our site. Personal data refers to any information that can directly or indirectly identify an individual.

1.2 The entity responsible for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Primour Outlet The controller is the natural or legal person who determines, alone or jointly with others, the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal and other confidential information (such as orders or messages submitted to us), our website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the padlock icon displayed in your browser.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website for purely informational purposes, i.e., without registering or submitting information to us, we only collect the data transmitted by your browser to our server (server log files). These are necessary to properly display our website and to ensure stability and security:

Page visited
Date and time of access
Amount of data transferred
Referring source/website
Browser type
Operating system used
IP address

Processing takes place pursuant to Art. 6 (1)(f) GDPR, based on our legitimate interest in maintaining website stability and functionality. This data is not shared with third parties or used for other purposes.

We reserve the right to review server log files later if there are specific indications of unlawful use.

3) COOKIES

To make your visit more enjoyable and to enable certain functions, we use cookies on several pages. Cookies are small text files stored on your device.

Session cookies: automatically deleted when you close your browser.
Persistent cookies: remain on your device and allow us to recognize your browser on subsequent visits.

These may collect data such as browser type, location, and IP address. They also support shopping processes, such as keeping items in the cart between visits.

If personal data is processed through cookies, this is done under Art. 6 (1)(b) GDPR (contract performance) or Art. 6 (1)(f) GDPR (legitimate interest in a functional and user-friendly website).

We may also work with advertising partners who place third-party cookies on your device. Specific information will be provided where applicable.

You can configure your browser to notify you when cookies are set, allow or deny them individually, or disable them completely.

Please note: disabling cookies may limit the functionality of our site.

4) CONTACT

When you contact us (via form or email), the personal data you provide is collected solely for the purpose of responding to your request and for internal administration.

The legal basis is Art. 6 (1)(f) GDPR (our legitimate interest in handling requests). If the contact aims at concluding a contract, Art. 6 (1)(b) GDPR also applies.

Data will be deleted once your inquiry has been fully resolved, unless statutory retention requirements apply.

Official contact: support@primouroutlet.com

5) CUSTOMER ACCOUNT CREATION AND CONTRACT PROCESSING

According to Art. 6 (1)(b) GDPR, we collect and process personal data provided when creating a customer account or placing an order, solely for the purpose of executing the contract.

You may request the deletion of your account at any time. After the full completion of the contract or account deletion, your data will be blocked for the legally required retention periods (e.g., tax or commercial obligations) and erased afterwards, unless you have consented to extended use or another legal basis applies.

6) USE OF DATA FOR DIRECT MARKETING

6.1 Newsletter Subscription

When subscribing to our newsletter, you will regularly receive information about our offers. Only your email address is required; additional details are optional.

We use a double opt-in procedure: after registration, you will receive an email with a confirmation link.

By confirming, you consent to the processing of your data under Art. 6 (1)(a) GDPR. We also record your IP address and the date/time of registration for security purposes.

You may unsubscribe at any time by clicking the link provided in the newsletter or by emailing support@primouroutlet.com.

6.2 Newsletter for Existing Customers

If you have provided your email when purchasing from us, we may use it to send you offers for similar products, even without additional consent.

This processing is based on our legitimate interest in personalized marketing (Art. 6 (1)(f) GDPR). You may object at any time by emailing support@primouroutlet.com, and we will immediately stop sending such communications.

7) DATA PROCESSING FOR ORDER FULFILLMENT

7.1 Shipping and Payment

To fulfill contracts, we transmit the necessary delivery details to shipping providers. Payment data may also be shared with financial institutions when required.

7.2 Use of PayPal

If you select PayPal, your payment information will be transmitted to PayPal (Europe) S.à r.l. et Cie, Luxembourg, solely for processing payments. PayPal may carry out credit checks based on legitimate interests (Art. 6 (1)(f) GDPR).

More information: [PayPal Privacy Policy].

8) REVIEW REQUESTS

With your consent (Art. 6 (1)(a) GDPR), we may send you a one-time review request after purchase. You may revoke your consent at any time by emailing support@primouroutlet.com.

9) SOCIAL MEDIA PLUGINS

We integrate social media buttons using HTML links, which prevents automatic connections to social media providers’ servers. A connection is only established when you click the button.

Facebook – Privacy Policy
Instagram – Privacy Policy
Google – Privacy Policy

All providers comply with internationally recognized data protection standards.

10) ONLINE MARKETING

10.1 DoubleClick (Google)

We use DoubleClick (Google LLC) to display relevant ads, measure performance, and avoid repeated impressions. Processing is based on legitimate interest (Art. 6 (1)(f) GDPR).

More information: [Google Privacy Policy].

10.2 Google Ads Conversion

We use Google Ads to measure the effectiveness of campaigns. Conversion cookies expire after 30 days and do not allow personal identification.

More information: [Google Privacy Policy].

11) WEB ANALYTICS

We use Google Analytics with IP anonymization (“anonymizeIp”), which prevents direct personal reference of IP addresses. Data is used for statistical purposes and website optimization (Art. 6 (1)(f) GDPR).

Opt-out options:

Browser plugin
Browser cookie settings

More information: [Google Analytics Support].

12) RETARGETING / REMARKETING

Facebook Pixel: with your consent (Art. 6 (1)(a) GDPR), to measure ad performance and optimize campaigns.
Google Ads Remarketing: based on legitimate interest (Art. 6 (1)(f) GDPR), to display personalized ads in search results and on partner sites.

13) DATA SUBJECT RIGHTS

Under the GDPR, you have the following rights:

Access (Art. 15) – know what data we process and how.
Rectification (Art. 16) – correct inaccurate or incomplete data.
Erasure (Art. 17) – request deletion under certain conditions.
Restriction (Art. 18) – temporarily limit processing.
Portability (Art. 20) – request transfer in a structured, machine-readable format.
Withdrawal of consent (Art. 7(3)) – revoke consent at any time.
Complaint (Art. 77) – file a complaint with the relevant supervisory authority.
Right to Object (Art. 21) – object to processing based on legitimate interest.

If the objection concerns direct marketing, such processing will stop immediately.

14) DATA RETENTION PERIOD

Personal data is stored for the legally required retention period (e.g., tax or commercial law). After this period, the data is deleted unless required for ongoing contractual performance, legitimate interest, or another lawful retention basis.